Pride Fashion Boutique is a menswear shop in the Cita shopping centre in Playa del Ingles. It describes itself as specialising in underwear, swimwear and sportswear for men who know what they want.
The labels are the ones that dominate that corner of the market, among them Addicted, ES Collection, Addicted Fetish and TOF Paris.
The shop's name is set in rainbow letters on its own sign.
