XXXMADRID is a men's underwear and swimwear shop on Calle de San Marcos in Chueca, one of two Madrid stores the brand runs (the other on Calle de Pelayo). It stocks a wide range of brands, from mainstream names like Calvin Klein and Emporio Armani to labels aimed squarely at a gay clientele, such as Andrew Christian, Code 22 and Barcode Berlin, plus harnesses and fetish-adjacent sportswear.
On its own social accounts the shop features Madrid Pride and the city's pup play community among its regular content, alongside new arrivals and restocks. It describes itself as a pioneer of the Chueca shopping scene, open for more than 30 years.
The people in this picture are AI-generated.
