New Incognito is a gay nightclub on Avinguda d'Uruguai, about a kilometre west of Benidorm's old town gay village and a few metres from the beach. A club has traded on the site for more than twenty years.
The current management renovated it, bringing in new sound and lighting and air conditioning. Behind the dance floor there are cabins and darkrooms.
The crowd is older and mainly Spanish, with some foreign visitors. The club describes itself as a place for mature men and their admirers.
