Company Bar is on Carrer de Sant Miquel, one of the handful of old town streets that make up Benidorm's gay village. There is a terrace on the street, and in the early evening that is where the trade is.
Inside it works as a show bar. Live acts and drag performers use the small stage, and between them the music is disco from the seventies, eighties and nineties. Cocktails are the main business at the bar, and the crowd is largely British and mixed in age.
It also trades under the name DiscoMar & Company Bar.
