The 33rd International Sneaker & Foot Weekend takes place at Hot Dog Club in Milan from Friday 20 to Sunday 22 November 2026, and turning up on the night no longer works. The organiser, SneakerSexItaly, says recent editions were so well attended that the club can no longer take the same numbers for safety reasons, above all on the Friday and Saturday. Fewer people will get in, and only with a registration made in advance.
How registration works
Each of the three parties has its own form, and each person registers individually. The first name and surname have to match the ARCO card or identity document, and the confirmation has to be shown at the door and at the cash desk, on a phone or on paper. A form closes once its limit is reached. The organiser asks people who cannot come to cancel so the place can go to somebody else. Anyone who stays away without cancelling cannot register for the next edition.
The organiser's page asks for registration a week before the event at the latest. It does not say how many places remain, so anyone travelling for this should register before booking anything else.
Three parties, two rooms, one address
- Friday 20 November, 22:00 to 05:00: Sniff My Sneax at Hot Dog Club XL, 25 euros.
- Saturday 21 November, 22:00 to 05:00: Sniff My Sneax Reload at Hot Dog Club XL, 25 euros.
- Sunday 22 November, 16:00 to 21:00: Sniff My Sneax Last Action at Hot Dog Club, 20 euros, with a buffet at 19:00.
All three are at Via Oropa 3, near Cimiano on metro line 2. The organiser's prices include two drinks, plus a locker while they last or the coat check on Friday and Saturday, and the coat check on Sunday. The club's own page gives the Friday start as 22:30, so it is worth allowing for that half hour.
The dress code is enforced: sneakers, worn with sportswear, streetwear, football or skater kit, jeans and a T-shirt, or lycra. The club also rules out dress shirts, smart shoes and perfume or aftershave.
The ARCO card
Hot Dog Club is an ARCO club and the weekend is for card holders over 18. Our guide to membership cards in Italy explains how the system works. The organiser lists the Travel card for non-residents at 10 euros for three months, and says the club will offer foreign visitors a discounted package of first entry plus card during the weekend.
The queue for new cards is long on those nights. Issuing one in the afternoon at Fenix Sauna, in the same building, avoids it. First-time applicants can also pre-register online, but a pre-registration lapses after seven days, so it only makes sense in the final week. It is completed at the club with a valid identity document.
The official hotel is full
The room allocation at the Ramada Plaza Milano, 900 metres from the club, sold out by 27 August 2026, and the organiser will not run a waiting list for cancellations. The allocation was smaller than usual because of a renovation lasting most of 2026. Visitors without a room need to look elsewhere, ideally along metro lines 1 or 2. The hotel's M1 stop is Turro, the club's M2 stop is Cimiano.
