The Pride Shop is an LGBTQ+ gift and merchandise shop in central Nottingham, describing itself as the UK's first Pride shop. It is LGBT+ owned and operated, and sells pride flags, clothing, cards, books and home items, many of them made in the UK by members of the LGBT+ community. The shop also has a small cafe counter selling coffee, tea and cakes.
A share of every sale goes toward LGBTQ+ mental health support through a partner organisation.
The people in this picture are AI-generated.