The Cheltenham Festival of Pride is one of two Pride festivals that the county charity Pride in Gloucestershire runs each year. The other is in Gloucester in September.
For 2027 the Cheltenham festival moves to Montpellier Gardens in the town centre. A Pride March goes first and ends at the gardens, and the festival follows through the afternoon into the evening with stage performances, community spaces, and food, drink and trader stalls. A Pride dog show is planned too.
It closes a Pride Week of smaller events around the town. Entry to the festival is free and needs no ticket.