Addicted Milan trades from Via Lecco, a short walk from the Porta Venezia area that forms the core of Milan's well-established LGBTQ+ quarter. The store operates as an authorised retailer of the full AD Fetish, Addicted and ES Collection lines, offering the brand's underwear, fetish clothing, accessories and seasonal collections to the Italian market. Porta Venezia has grown considerably as a gay neighbourhood in recent years, with a concentration of bars, cafes and specialist shops, and the Addicted store sits comfortably within that environment. The shop is operated locally under the ES Collection Milano banner.