Keltainen Ruusu, the Yellow Rose, is an erotic shop on Malminrinne in Kamppi, a couple of hundred metres from the metro station. The shop carries over 7,000 lines: toys, lubricants, lingerie, BDSM and fetish gear, condoms, films, and a Tom of Finland range.
Behind the shop is the part it is better known for in the gay scene. XXX Cinema runs over two floors with more than thirty private booths and two shared screening rooms, and there is a cruising area attached. Entry to the cinema is separate from the shop.
The Finnish LGBT service directory names it, with US Video, as one of the two erotic shops in Helsinki that serve sexual and gender minorities.