Man for Man opened in February 1997 and says it was the first gay shop in Vienna. It sits on the Hamburger Strasse in the fifth district, a few doors from the LMC clubhouse.
The shop side carries toys, dildos, buttplugs, cockrings, pumps, SM gear, intimate piercing jewellery, jockstraps, condoms, magazines and DVDs, and there is an online shop as well.
Behind the shop there is a cruising cinema with a darkroom and cabins, with the film programme changed weekly. The house also runs regular themed nights, including naked parties.